Borislava Ananieva
Capacity Building Officer & Patient Advocate, European Patients' Forum (EPF)

John Soto is the Senior Vice President - International at Butterfly Network, Inc., In this role, John leads all international revenue-generating activities, overseeing the company's international sales, sales operations and enablement, strategic programs, and veterinary functions. Previously, John was Senior Vice President & General Manager at Vyaire Medical Inc, a privately owned medical device company focused on the delivery of Ventilators and Respiratory Diagnostic Products Globally. During his tenure John lead the Respiratory Diagnostics Franchise at Vyaire to Growth during the CIOVID 19 Pandemic.
John is a highly accomplished executive with over 32 years of experience in the medical device Industry spanning both public and private companies. John has experience with start-ups as and has held corporate leadership positions in Multi-Billion-dollar organizations. Prior to joining Butterfly Network, John held Senior Executive positions at other medical device companies, including Senior Vice President, Europe at KCI, where in 2018 he managed the European business to high double-digit Growth versus the Prior Year.
As Executive Vice President & CCO at AngioDynamics John managed the companies 3 Franchises to Growth and as Senior Vice President of Smith & Nephew’s Global Hip Franchise John managed a $740M business to double digit growth during his tenure. John has a deep understanding of the medical device industry and the challenges and opportunities facing companies in this space. John is a strategic thinker with a strong focus on execution. He is also a highly effective leader with a proven ability to build and motivate teams. He is passionate about the medical device industry and is committed to helping patients live healthier lives.
Capacity Building Officer & Patient Advocate, European Patients' Forum (EPF)
President, European Federation of Neurological Associations (EFNA)
President, Standing Committee of European Doctors (CPME)
Secretary General, European Alcohol Policy Alliance
President & CEO, The Ehlers-Danlos Society
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Senior Research Officer, Swedish Research Council
Chair, Council of Europe Steering Committee for Human Rights in the fields of Biomedicine and Health (CDBIO)
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Movement Health, Executive Director
Deputy Administrator General, National Institute for Health and Disability Insurance (NIHDI)
President, European Patients' Forum (EPF)
Director for Executive Education in Government, Health and Non Profit Division, SDA Bocconi
Implementation Scientist & Qualitative Researcher, University of Antwerp
Policy Officer, DG SANTE, European Commission
President, European Liver Patient Association (ELPA)
Head of Government Affairs, EMEA MedTech, Johnson & Johnson
Professor, Sorbonne Université
Regional Director, WHO/Europe
Youth Group Member, European Patients' Forum (EPF)
Director for Digital, EU4Health and Health systems modernisation, DG SANTE, European Commission
IMMUcan scientific lead
Senior Economist, Organisation for Economic Co-operation and Development (OECD)
Executive Director, Biomed Alliance
SVP International, Butterfly Network Inc
Director General, AESGP
Vice President Corporate Affairs, Shionogi Europe
Public Affairs Director, OM Pharma
Chief Medical Officer, European Medicines Agency
Prof Dr, Erasmus University Rotterdam
Head of Unit, Policy and Coordination, HERA, European Commission
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CEO, Millwater Partners
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Head of Policy, European Patients' Forum (EPF)
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